In a world full of vehicular and pedestrian traffic, why risk safety to incorporate them both in a single environment. Vegas BETTS® barriers offer patented tried-and-true technology to protect pedestrians and drivers, while limiting fatalities from vehicle mishaps or targeted vehicular crimes.
Vegas BETTS® barriers are scientifically designed using patented energy-absorbing technology to create a temporary or permanent barrier wall that protects pedestrians and drivers while concurrently complementing the aesthetics of the property.
In Clark County alone, approximately 25 bus stops a month are involved in vehicular accidents, leaving approximately nine bus stops totally destroyed and in need of replacing on a monthly basis. According to the Traffic Safety Coalition at UNLV, 20 percent of pedestrian fatalities that occurred in Clark County in the first six months of 2020 were on the sidewalk. According to the National Insurance Institute, it can be estimated that hundreds of buildings are struck by vehicles in a given month. Additionally, the number of vehicular assaults, or car-ramming attacks in the United States has become an increasingly common tactic.
These are all examples of unnecessary casualties and harm to pedestrians, property and in some cases, drivers. The Vegas BETTS® barriers are designed to mitigate these casualties and damages.
Vegas BETTS® barriers are scientifically designed using similar patented energy-absorbing technology trusted by racing organizations and professional vehicle manufacturer safety testing departments. The technology is designed and developed by Dr. Dean Sicking, developer of the Steel and Foam Energy Reduction (SAFER) barriers used on NASCAR and Indy Racing League tracks around the world.
"It’s virtually impossible to drive more than a mile on any major freeway in this country without encountering one of our systems,” says Sicking, who spent two decades as director of the Nebraska Transportation Center at the University of Nebraska. “Our roadside safety devices save hundreds, if not a thousand, lives per year without getting a whole lot of attention, but when we build a device that saves one or two racecar drivers, everyone wants to know about it.”
The Vegas BETTS® barrier incorporates stacked steel tubing, which is then welded together to produce barrier segments as long as 40 feet in length using one bollard per segment. For larger barrier distances, adjacent segments can be joined with internal spliced tubing, similar to those used in Dr. Sicking's initial development of the SAFER Barrier. These long segments incorporate long barrier segments and wide bollard spacing. The interlocking system makes the new barrier inexpensive to fabricate, deploy, and remove from roadways or property lines as needed.
Furthermore, numerous computer simulations have indicated that the tubular barrier design has a similar impact capacity to that of a traditional-designed bollard system and water-filled traffic barriers, however the barriers' anchors only need 12 inches of depth to brace them to the ground and their energy-absorbing technology can also limit impact damage to the driver of the vehicle.
With installation embedment 12 inches below ground and in desired section lengths, initial install of the Vegas BETTS barrier system is simple and cost effective, and can be done in less than two hours per section. Once installed, setup of barrier walls can be done by two to three people, in less than 10 minutes. Ensuring your venue or property is secure in time for crowd arrival.
After initial Vegas BETTS barrier system install, barrier walls have minimal install requirements, these barriers can be assembled and installed as permanent safety perimeters, replacing unsightly steel or concrete bollards. Vegas BETTS barriers can also be installed prior to events, to protect crowds and reroute traffic, and easily removed afterward to return auto traffic to normal routes.
With minimal surface area setup, Vegas BETTS barriers offers protection to residents, tourists, commuters and customers at any public locations or venues, including; bus stops, sidewalk curbed property lines, shopping malls, sporting events, concert arenas, parade/marathon/rally routes, and other heavily touristed pedestrian areas and can be modified to resemble property atmosphere.
Vegas BETTS is proud to have teamed up with engineers who can provide state of the art technology, and introduces optional barrier upgrades that incorporate AI weapon detection, amber alert broadcasting, safety notices, etc., to help keep cities and events safer, and offer the ability to notify officials and attendees if an area should be avoided.
Hosting a new conference, have an on-site celebrity, or promoting an event taking place inside? If customers can't find it, it doesn't exist. Clearly promote event location details, display video or project animated recordings to event attendees and visitors via optional digital screen technology that can be included on the Vegas BETTS barrier's exterior walls.
Announce products, big sales or upcoming shows on billboards your customer's will actually see right in front of their eyes. With external panels, on-barrier advertisements can be added to cater to install locations or city-specific venues, by promoting events, store offerings, dining options, thematic displays and more, in static barrier wraps or digital ads.
The Vegas BETTS barrier was brainstormed in 2014 in response to Rosen's frustration toward multiple pedestrian fatalities in his hometown of Las Vegas, many of which took place at bus stops. It was that same year that Rosen and Dr. Dean Sicking teamed up to develop a protective barrier to avoid future casualties. Incorporated in June 2015, the Vegas BETTS barrier is an acronym for Vegas' Best External Transportation Trauma Suppression barrier, however the shorter BETTS name was strategically developed to be named after Rosen's mother, Betty (known by family as Betts).
A born protector and embodiment of benevolence, due to the demands of World War 2, Betty was a nurse at only age 15. Later in life Betty took on a role as a kindergarten teacher in a low income school in Colorado, often spending her entire paycheck on coats and food for students and their families. Standing at only 5' 1" and as Irish as it comes, Betty Lou O'Neal was more than a mother and protector to her children, she was Rosen's best friend and a true angel during her time on Earth before she passed away from breast cancer in 1994.
"When I was younger, she even jumped into a rushing river that I had fallen into and pulled me to shore, despite the fact that she could not swim," recalls Rosen. "She was a protective soul if ever there was one, so what better person to have a protective safety device named after."
Founder of Vegas BETTS, Rosen brainstormed the Vegas BETTS barrier concept in response to multiple pedestrian deaths at bus stops in his hometown of Las Vegas. After reaching out to Dr. Dean Sicking about his previous work, Dr. Sicking agreed to partner with Vegas BETTS to help develop a new form of barriers to save the lives of pedestrians and drivers in vehicular collision situations.
The lead developer of the Steel and Foam Energy Reduction (SAFER) barriers that are used on NASCAR and Indy Racing League tracks, Dr. Sicking wrote the industry safety standards used for safety performance evaluations by the National Cooperative Highway Research Program. In 2012, Dr. Sicking joined the School of Engineering at The University of Alabama at Birmingham as a professor of Mechanical Engineering and Associate Vice President for Commercialization and Product Development. Now, retired from the University, Sicking leads development and safety research for the Vegas BETTS safety barrier project and serves as needed as a professional consultant with the company.
Interested in signing up as an official marketing sponsor to advance the funding and development of the Vegas BETTS barriers or backing the project? Contact us and let us know!
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